The REALTOR® Difference is a Marketing Campaign to promote the difference between a REALTOR® and a non-member licensee to buyers and sellers.
The Campaign is designed to provide REALTOR® members with marketing materials that can be used in presentations with buyers and sellers to help differentiate between a REALTOR® and a non-member. The campaign is focused on three separate advantages: 1) Advocacy – protecting the investment of home ownership, 2) Professionalism, and 3) Production. In these three distinct areas, the marketing efforts easily identify the differences and include the main question for a buyer or seller; "Are you represented by a REALTOR®?".
For more information or to download marketing flyers, visit www.abr.org/difference.